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Lynne Johnson, Advertising Coordinator
608-291-2131
Showbooks will be distributed to all exhibitors with extra copies available to the public at the Information Booth. Don’t miss this opportunity to advertise your farm or alpaca-related products.
Email your ad art work to Lynne Johnson by March 1
Mailing address if you prefer:
746 Heather Lane, Oregon, WI 53575.
If you will be using your ad from last year, please email Lynne to let her know.
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Ad
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Price
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Maximum Size
(width x height)
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Inside Front Cover
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$500
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5" x 7.5"
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Inside Back Cover
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$500
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5" x 7.5"
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Full Page
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$250
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5" x 7.5"
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Half Page
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$150
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4.5" x 3.5"
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Quarter Page
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$100
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3.5" x 2.5"
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Business Card
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$75
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2" x 2.5"
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Guidelines for Submitting Ad Artwork - DEADLINE March 1
Acceptable Software Applications:
• Adobe InDesign
• Adobe Illustrator
• QuarkXpress
• Adobe Photoshop
Preferred Format of PDF: Note that PDF files cannot be altered; if there is an error you will be responsible for fixing the ad.
• Embed all fonts on PDF files
• All colors in file and on photos converted to CMYK
Reminders For Disks:
• Convert all text to paths in Illustrator documents
• Colors should be converted to CMYK in art and ad files
• Include all logos and pictures used in creating your document
• Supply a font folder with a copy of required screen fonts and printer fonts.
If fonts are not provided we reserve the right to substitute fonts
• Please label your disk with a name and phone number in case there
are questions
• Include a hard copy or .pdf proof of your ad/artwork along with a
CMYK file if yours is a color ad
Photos:
• If using Adobe Photoshop, check “Use Printer Defaults” box in the Page
Setup window under Screen and Transfer buttons
• If possible, save photo as a .tif or .eps at 300 dpi.
• Scan images at 300 dpi at original scan - if scanned at a lower resolution and
changed to 300 dpi the file still retains the original low resolution - not 300 dpi
• Save color images as CMYK.
• Do not use photos off the Internet for print jobs - they are only 72 dpi and
cannot be changed to a higher resolution without rescanning the original
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